Typographyįont choice and character layout are where you can begin to see the difference between a professionally designed lower third and one designed by an amateur. Let’s run over the primary graphical elements that go into an 元 to make sure it correlates with your video. Your 元 could be an elaborately animated floral lower third that introduces the florist or a simple text line that introduces a law official. However, and somewhat contradictory, how they look will completely dictate how the medium is received. Instead, you can focus on the subject.Īs with most factors within creative applications, there is no set standard as to how your lower thirds should look. Furthermore, the lower third can also house secondary tags such as your social media handles, which acts as a follow-through for the invested viewer and doesn’t require you to give a vocal call to action. And conversely, not everyone may know specific landmarks (you may have a young viewer watching). The person watching may not have fully heard your name (perhaps the TV is on mute). However, it’s essential to consider a few factors. Or, maybe the location is obvious (such as having the Eiffel Tower in the background)-so why have a Paris, France 元 appear? Additionally, you may wonder if you need the 元 because you may have introduced yourself already. They are necessary to introduce elements to the video without it being a detriment to the presentational flow. You might wonder, “Do I need a lower third?.” For most circumstances, yes. However, you will usually find them on the lower left, sometimes on the lower right, but rarely in the middle. There’s typically no wrong third to place the 元. It’s called a lower third because that’s exactly where it appears on the screen on the lower half and in one of the screen thirds. A lower third, also called an 元, is a non-intrusive motion graphic that displays necessary information such as the guest’s name, the location, or even a short sentence of tips. Whether you’re watching a YouTube video, a news broadcast, or a Saturday night game show, you’re more than likely to see a lower third appear on the screen. To help with this problem, we’ve put together a few pointers for creating lower thirds like a pro. Unfortunately, many people new to video editing overthink the process and end up with distracting graphics. Here are a few tips for designing superior lower thirds. Selecting a region changes the language and/or content on lower third is a fantastic way to display important information to your audience. Whether you want to add a simple lower third or a dynamic animated title, learn how you can elevate your project with Adobe video editing tools. This placement is popular because it allows filmmakers to communicate important contextual information without pulling the viewer’s attention from what’s going on in the frame.įilmmakers use video editing software to create lower thirds, but that doesn’t mean it’s a complex process. Lower thirds can display everything from essential graphics like a network’s logo to additional information like a person’s name and title in a documentary interview. In television production terms, lower thirds are placed in the “title-safe area,” the part of the screen in which you can safely place graphics without them getting cropped. In the simplest form, a lower third is a text title or graphic overlay placed in the lower region of the screen. If you’ve ever seen a broadcast news report or watched the scores of different games scroll by on the sports channel, you’ve seen a lower third in action.
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